DUNKIN' DONUTS ADVERTISEMENTS
This ambient advertisement for Dunkin' Donuts is directed towards college students who are staying up late to finish projects, complete assignments, and study for tests. This placemat would be found on desks in libraries and in classrooms to help students set-up and prepare for the all nighter ahead of them. The mat has slots for each of the essential items needed for a hard night of work. By taking a picture of the mat and posting it on social media using #DDAllNighter, students would be able to see who is staying up with them and would receive a free iced coffee to help perk them up after their long night.