OLD BAY ADVERTISEMENTS
Old Bay is a product that is well known all across the United States, to season seafood dishes as well as adding a kick to other plates in American cuisine. On the other hand, Old Bay is rarely found to be used in international dishes. The goal of this campaign is to show both chefs and foodies that Old Bay is a unique way to add flair to any kind of dish and make them a "Bayliever" in the power that Old Bay can have. These ads personify a can of Old Bay, explaining that it is a strong competitor in the kitchen and can be used in place of or in addition to any type of spice. These ads were designed with a lot of negative space, to not distract the viewer from the different spice and cultural elements surrounding them.