Schneider’s Dairy is a Pittsburgh-based family-owned and operated dairy farm that has been serving Pennsylvania since 1935. The dairy prides itself on its heritage and honors old fashioned farming techniques while still implementing new, innovative equipment and processes. In collaboration with another designer, we choose to seek out modernized versions of vintage typography and woodcut-style illustrations, to convey the idea of blending history and innovation to consumers. The illustrations highlight the package, along with the updated brand mark on the front of each item. The color palettes include the company’s original shade of red, along with other colors that help differentiate the flavor variety of each product.